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Reporting back on New Media marketing - Facebook and twitter

Tom Winnifrith
Tuesday 2 April 2013

I am in trouble. I am seven columns in arrears with 24n.biz the online magazine for SMEs. And so for the next 24 hours I shall be writing little else than articles with tips for small businesses. Enough is enough, it is SME time and so here is my first offering.

At the start of the year I outlined plans to market my excellent quirky Italian restaurant via old and new media and promised a report back after three months: it was a new foray for www.therealmanpizzacompany.com and I was uncertain of the outcome. Has it been worth it? On balance yes but to say that it has been a company transformer would be over-egging the pudding.

The amount invested in cash terms has been trivial. We have an in-house web design capacity and so that took up some time. The hard cash outlay was about £50 for targeted Facebook adverts kitting one strictly defined market segment: students in central/East London.

New media gurus will measure tangible new media metrics.

on 24n.biz | Comments
About Tom Winnifrith
Bio
Tom Winnifrith is the editor of TomWinnifrith.com. When he is not harvesting olives in Greece, he is (planning to) raise goats in Wales.
Twitter
@TomWinnifrith
Email
[email protected]
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