Stevia

2702 days ago

Photo Article: PureCircle - doing the stevia taste test

It may surprise you but I have not had an alcoholic drink all week. I have just been too tired to hit the ouzo which will please my GP greatly. It is skimmed milk for me. But last night as I wandered to the kiosk to buy that milk I noticed something else in the fridge: Green Cola. It turns out this is like Cola light but uses Stevia as its sugar substitute. I do not know if this is Purecircle's (PURE) stevia as there are many folks in this game but I thought it was worth a taste test anyway.

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3983 days ago

Guest Post Lucian Miers - PureCircle is an accident waiting to happen

I have taken Quindell Portfolio (QPP) off my “accident waiting to happen” list as it is now in the slow motion car crash category after a set of prelims that contained some very strange items, followed by two obfuscatory “clarification” statements.

This leaves a vacancy and so I have added my old friend Purecircle (PURE) to the list at 355p with a market cap of £592 million. It came to the market in 2007 as the world’s largest supplier of a product called Rebaudioside A (REB A) which is derived from Stevia leaves which are a natural, no calorie sweetener. Basically for every 30 kg of leaves grown, 3kg of crude extract would be produced in the company’s extraction plant in China and then moved to its refinery in Malaysia where it would be processed into 1kg of Reb A, a natural high intensity sweetener (NHIS) which was set to be a mass produced commodity as an alternative or complement to sugar.

That was the plan in the AIM admission document but like most battle plans, the plans you get in such documents rarely survive first contact with the enemy.

 

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