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The Margins on Sun Tan Lotion – I am in the Wrong Business

Tom Winnifrith
Friday 6 July 2012

I am aware that Call Me Dave does not know the price of a pint of milk. But I wonder if he has any idea what a bottle of sun tan lotion costs? As a fair skinned fellow I am well advised to slap on the Factor 30 and as I am now venturing out for a daily run, swim and for a bit of lying in the sun I thought I better buy something. So after the morning run I did just that and handed over a 20 Euro note expecting most of it back. Bloody hell. It was 19 Euros for spray on and 16 Euros for cream. Either…

The local shops here have a cartel in place knowing that I and my fellow sun worshippers (the 80 year old Scandinavians) have no choice but to buy. If this is the case or if there is some Greek super tax on sun-tan lotion then I am happy to do my bit to help out this impoverished nation. Or…

Nivea, etc are making a killing by selling a mass produced commodity product at a price which must ensure that it is making extraordinary margins.

I suspect it is the latter, given that the Greeks could not organise a piss up in an Ouzo factory. I am in the wrong business.

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About Tom Winnifrith
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Tom Winnifrith is the editor of TomWinnifrith.com. When he is not harvesting olives in Greece, he is (planning to) raise goats in Wales.
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