Starting a business and running it in your early years is bloody hard. We all know that. We now that 70% of start ups will go bust within seven years. We would all rather be in the 30%. And in your early years there is a temptation to do almost anything, to take on almost any contract in order to ensure that your business is in that 30%. But that can be a mistake.
As it happens, twelve years after starting my first company I find myself more or less starting up all over again trying to grow my revenues as a writer through various enterprises and agreements. Naturally I have a business plan. Naturally I will not hit the targets set out for years one and two (if ever). Given the uncertainties that exist in any business I may beat them. I may miss them. All I know, from past experience, is that I shall not hit them exactly.
There is a temptation
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