Playing The Man Not The Product

received an email today from a successful young entrepreneur keen to get press coverage. “Why?” I asked. “What do you wish to achieve as an end result?” It took some time to get a reply but in the end it emerged that the coverage he sought was not about his successful, if fledgling enterprise but about him as a person. I am in no doubt that he has achieved a lot. From what I can see he is a very clever and enterprising individual. But what is the point in broadcasting that news?

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