No-one likes cutting costs. It is always something that a normal human being defers because however you do it, the process will involve causing pain to someone. It will involve someone receiving less money. But then again it is your money that you are handing out and you are running a business, not a charity.
Perhaps you still baulk at the idea. After all it is Christmas. In which case, try to think about how to boost profits in other ways:
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