M-listed blinkx plc (BLNX), which describes itself as “the world’s largest and most advanced video search engine” , has today announced a further partnership deal – this with KoldCast TV, an international television network of original entertainment programming. This will give blinkx users access to premium internet television series, short films and documentaries – with KoldCast’s shows spanning every genre from family-friendly to sci-fi among 225+ original series. Leveraging its unique platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with KoldCast. This represents a further step in blinkx’s strategy to serve the most relevant advertisement, at the optimum time, with the highest monetisation rate, to the widest audience but, at a present 65p share price, capitalising the company at more than £235 million, is there currently value in the shares? The following reviews this…
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