I rather sense that Facebook is the tip of the iceberg. In case you missed it the company has admitted that 1 in 10 of its (almost 1 billion) accounts are bogus.
Worse still, a customer has pulled its advertising claiming that 80% of the cash it paid over on a click per payment basis was for clicks generated by bots (automatic programmes). But I suspect it is not just Facebook where an obsession with headline users masks one or two issues.
I found myself celebrating this week as on Thursday I moved into the top 18 million Tweeters on this planet in terms of followers. By Friday I was in the top 17 million and by the time you read this I expect to be in the top 15 million. The power of my tweeting! My Chest swelled as I thought how, in 8 weeks, I have overtaken the vast bulk of the world’s 500 million tweeters in terms of following. Gosh I must be funny! Ahem. I then disovered that around 1 in 10 of those folks had not actually tweeted anything and had no followers at all. It appears that by the time my step sister Flea, plus my amour of 1986 Abbe and Karen, Colombia’s second greatest export after cocaine, had followed me I had already overtaken about 20% of twitter users in terms of following.
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