Hmmmm, an invitation I think I can refuse. But I am tweeted by the Isreali Defence Forces (yes I follow the IDF on twitter) about a new game “IDF Ranks – The Virtual Army.” To play all you need to do is register with the IDF website and every time you read an article there, comment, like it on Facebook or share with another you win a new online badge promoting you in the virtual army.
Apparently if i am a real new media freak I could even, one day, be Chief of Staff of the Virtual Ranks, IDF. I am not sure if you get bonus points for actually stopping a Hamas suicide bomber but I think not.
I can see what the IDF is trying to achieve. But I cannot think that in the wider world this sort of gimmick will play that well. And, on balance I have better things to do with my time. This invitation must be filed in the “complete nonsense from the world of new media” category.
Maybe you disagree and would like to play. Do not let me stop you. The link is here.