4313 days ago
My weekly Small business (SME) tips column from 24n.biz starts, as ever, close to home. There are some who dismiss Facebook and twitter as a complete waste of space when it comes to marketing. There are others who swear by new media. I wonder. For what it is worth I offer a few observations based on my own experience of trying to persuade more folks to try to come to the quirkiest Celtic Italian restaurant in Clerkenwell, London – the Real Man Pizza Company.
4316 days ago
It was late Saturday morning and two fresh faced young men were standing outside the door of Real Man Pizza Company looking a bit confused. I like to be helpful (and perhaps they were looking for an early lunch) and so I stuck my head out of the door and asked if I could help? Does anyone inside speak Italian came the reply. Of course, meet the senior waiter Aldo. Poor Aldo.
I should have guessed by the intense but virtuous expressions on their faces. Within a minute or so they were in full swing explaining to Also that Jesus loved him and offering him some reading. Aldo is a cheery fellow and engaged them in conversation and they left seeming happy. He explained to me later that they had eaten with us earlier in the week and that he was trying to keep their trade. He has the patience of a saint that man.
Clerkenwell, where Real man is based, was an Italian district 80 years ago. We still have a Church and a few Italian restaurants. But…overall I would have thought that Italian speaking Jehovah’s witnesses seeking to spread the good word will fund relatively think pickings in EC1. I would suggest they would have a far better hit rate somewhere like….er Italy.
